Vox Creative X NBA2K

Creative Direction - Design

Collaboration

Vox Creative, in collaboration with 2K Sports, had a love story to tell. This story was about the relationship between hip-hop and basketball, a companionship that spans across decades. “Hip Hop and NBA 2K: A Love Story” was slated to go live on SB Nation right around the release date of NBA2K’s 20th edition of the game, so it was imperative that everything was on point to connect the 2K brand to SBN’s communities in an impactful way.

Contribution

Vox Creative reached outside of their core design team to bring in a long-time NBA2K fan (me!) to facilitate creative direction and design for the visual aesthetic of this video. Given that this story was about history, passion, and legacy, I chose to go with a greyscale/red/gold color scheme. Lots of rugged design elements like graffiti paint, concrete textures and marker style lettering were chosen to really hone in on the essence of hip-hop and basketball culture.

Vox Creative x NBA2K - Snoop in 2K Sports motion capture sensors, excerpt from design style guide
Vox Creative x NBA2K - Kurtis Blow's 'Basketball' lyric highlight, excerpt from design style guide
Vox Creative x NBA2K - Design of lower thirds for the video, excerpt from design stye guide

A few images from the preliminary client facing style guide | 2018

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