VAX, the Vox Media product team‘s annual hackathon, creates the opportunity for its employees to build awesome things based on their own creative ideas. In 2016, I – along with Scott Kellum, Pam Assogba, Brittany Holloway-Brown, and Aidan Feay – formed a team to create tōnr. In 2.5 days.
Our goal was to create an inclusive photo filtering app that amplifies how beautiful higher melanated skin tones are instead of washing them out. We looked towards deepening the subjects’ skintone instead of lightening, emphasizing the richness and saturation of melanin, and playing with interesting color overlays.