Concert Studio by Vox Media

May 24, 2023 / no comments

Organization

Concert Studio is the in-house, human powered design agency behind the curtains of Vox Media‘s Concert, a publisher-led advertising marketplace. This creative and dynamic team of talented graphic designers focus on conceptualizing and executing custom advertisements for their clients, as well as conjuring up new ideas for creative formats to add to Concert’s advertising platform.

Contribution

Being a core part of the Concert Studio team from its debut in 2016 until 2023 has allowed me to contribute in a myriad of ways — designing custom advertisements from concept to completion, imagining and inventing new ad formats (such as the Theater Unit) to integrate into Vox Media’s ad creation platform, and provide exemplary examples to showcase Concert Studio’s premium ad solutions.

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RFP concept for custom catalogue unit for Beats Headphones | 2020

xfinity-mobile-concert-studio-2018

RFP concept for custom Immersion unit for Xfinity Mobile | 2018

Concert Studio Drag and Drop Unit by Alesha Randolph
Concert Studio Drag and Drop Unit by Alesha Randolph

RFP concept for Drag and Drop unit for Milagro | 2021

Demo of “Tilt” premium ad format, v1.0 | 2019

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Vox Creative X NBA2K

May 11, 2023 / no comments

Collaboration

Vox Creative, in collaboration with 2K Sports, had a love story to tell. This story was about the relationship between hip-hop and basketball, a companionship that spans across decades. “Hip Hop and NBA 2K: A Love Story” was slated to go live on SB Nation right around the release date of NBA2K’s 20th edition of the game, so it was imperative that everything was on point to connect the 2K brand to SBN’s communities in an impactful way.

Contribution

Vox Creative reached outside of their core design team to bring in a long-time NBA2K fan (me!) to facilitate creative direction and design for the visual aesthetic of this video. Given that this story was about history, passion, and legacy, I chose to go with a greyscale/red/gold color scheme. Lots of rugged design elements like graffiti paint, concrete textures and marker style lettering were chosen to really hone in on the essence of hip-hop and basketball culture.

Vox Creative x NBA2K - Snoop in 2K Sports motion capture sensors, excerpt from design style guide
Vox Creative x NBA2K - Kurtis Blow's 'Basketball' lyric highlight, excerpt from design style guide
Vox Creative x NBA2K - Design of lower thirds for the video, excerpt from design stye guide

A few images from the preliminary client facing style guide | 2018

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