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Organization

Caraway is a physical, mental and reproductive care platform that aims to help Gen Z have better access and experiences with the healthcare system. Through the use of their mobile app, users are able to contact the Caraway Care Team 24/7 to chat with a healthcare professional about their ailments, book and attend tele-health appointments, order prescriptions to be delivered, and much more.

Contribution

As a design consultant and lead marketing designer, I’m responsible for creating and developing visual assets for Caraway to use for their advertising, promotion, and online presence.

The scope of work is predominately design for paid B2B and B2C social media advertising through Instagram. Other projects include newsletter design (Iterable), iOS and Google Play app store screenshot design, presentation design, and Canva templates for college campus promotions.