PlayScience studies and utilizes the sciences of play (pun intended!) in order to create new innovative experiences that connect imagine and technology from the youngest of children to the oldest of adults. With that being said, PlayScience’s desire of rebranding needed to communicate it’s immersion in the study of children’s imaginations while also communicating that they are experts in the art of designing, developing and packaging such experiences for some of the world’s largest technology companies.
Bright colors were used to reflect the environment of PlayScience’s PlayLab all throughout the site to stimulate the feeling of imagination, while balancing out the white space and immersive site content. With the debut of the site being during the SandBox Summit, and with PlayScience being it’s new owner, I ensured that the responsiveness of the site was perfected for the summit attendees viewing it on their mobile phones and tablets.